Series 06 — Velour
Velvet Cloud Finish
Soft velvety matte with cloud-like tonal movement and a tactile suede touch.
A water-based, single-component decorative coating engineered for an ultra-soft suede-like hand and a high-end matte visual. Built for upper-tier residential refurbishments and design-led mid-to-high-end interior projects across France, the UK and Singapore.
- Tier-1/2 city residential upgrades
- Designer-led living and bedroom walls
- Boutique hospitality back-of-house
- Mid-to-high-end retail concept rooms
Why specify Velvet Cloud
What this coating does that paint cannot.
Suede-soft hand
Engineered binder and filler system gives a velvet-like touch with subtle cloud movement that flat paint cannot reproduce.
Low-VOC, fast turnaround
Water-based single-component formula at ≤50 g/L VOC; touch-dry in 1–2 hours and recoat in 4–6 hours for tight site schedules.
High-end matte visual
Sheen sits at 0–3 GU @ 60° — extremely calm under directional spotlights and morning daylight.
Project-friendly coverage
Coverage of 6–8 m²/kg per coat and a stable two-coat + topcoat system makes quantities and pricing predictable.
Standard Finishes
A starting palette of 6 colours.
All finishes are factory-tinted on order with lightfast natural mineral pigments. Custom colour matching available for project quantities ≥ 200 kg.
Technical Data
Full specification
| System | Water-based, single-component |
| Coverage | 6–8 m² / kg per coat |
| Recommended coats | 2 main coats + 1 protective topcoat |
| Touch dry | 1–2 hours |
| Recoat | 4–6 hours |
| VOC (ready-to-use) | ≤ 50 g/L |
| Sheen | Matte 0–3 GU @ 60° |
| Cleanability | Class 2 wet scrub (EN 13300) |
| Application | Roller, spalter brush or trowel |
| Tintable | Yes, factory-tinted on order |
Full TDS, SDS and EPD documents available on request to qualified buyers.
Packaging & SKUs
How it ships
5 kg pail
20 kg pail
In Detail
About Velvet Cloud Finish
CALMURA Velvet Cloud is a low-VOC water-based art coating that delivers a cloud-shaped tonal play across the wall while keeping a fully matte sheen below 3 GU. Two main coats plus one optional protective topcoat produce a velvet hand-feel that is washable, scuff-resistant and ideal for living rooms, master bedrooms and quiet hospitality back-of-house. Surface dries in 1–2 hours and recoats in 4–6 hours, allowing the same applicator to finish a 30 m² feature wall in a single working day. Tintable in production to designer palettes for project quantities.
Common Applications
- Living room and master bedroom feature walls
- Designer apartments and boutique villa interiors
- Hotel corridor and back-of-house walls
- Mid-to-high-end retail dressing rooms and showrooms
Bring Velvet Cloud into your project.
Sample boards typically ship within 5 business days; project quotes within 24 hours.