CALMURA Velour · B2B supply
Velvet Cloud Finish
Soft velvety matte with cloud-like tonal movement and a tactile suede touch.
Tier-1/2 city residential upgrades · Designer-led living and bedroom walls · Boutique hospitality back-of-house · Mid-to-high-end retail concept rooms
- Coverage
- 6–8 m² / kg per coat
- VOC (ready-to-use)
- ≤ 50 g/L
- Sheen
- Matte 0–3 GU @ 60°
Sample matching · Product documentation · Export support
The character of Velvet Cloud.
A water-based, single-component decorative coating engineered for an ultra-soft suede-like hand and a high-end matte visual. Built for upper-tier residential refurbishments and design-led mid-to-high-end interior projects across France, the UK and Singapore.
Suede-soft hand
Engineered binder and filler system gives a velvet-like touch with subtle cloud movement that flat paint cannot reproduce.
Low-VOC, fast turnaround
Water-based single-component formula at ≤50 g/L VOC; touch-dry in 1–2 hours and recoat in 4–6 hours for tight site schedules.
High-end matte visual
Sheen sits at 0–3 GU @ 60°: extremely calm under directional spotlights and morning daylight.
Project-friendly coverage
Coverage of 6–8 m²/kg per coat and a stable two-coat + topcoat system makes quantities and pricing predictable.
A colour to make it yours.
Start with 6 standard colours. Custom matching is available for qualifying project quantities.
Screen colours are indicative. Approve a physical sample for colour and texture.
Request Cloud Cream sampleKnow what you’re specifying.
Review these indicative product properties with the current Technical Data Sheet before approving the system.
| System | Water-based, single-component |
|---|---|
| Coverage | 6–8 m² / kg per coat |
| Recommended coats | 2 main coats + 1 protective topcoat |
| Touch dry | 1–2 hours |
| Recoat | 4–6 hours |
| VOC (ready-to-use) | ≤ 50 g/L |
| Sheen | Matte 0–3 GU @ 60° |
| Cleanability | Class 2 wet scrub (EN 13300) |
| Application | Roller, spalter brush or trowel |
| Tintable | Yes, factory-tinted on order |
Request the current TDS, SDS and product-specific test reports for your order.
Plan the application.
CALMURA Velvet Cloud is a low-VOC water-based art coating that delivers a cloud-shaped tonal play across the wall while keeping a fully matte sheen below 3 GU. Two main coats plus one optional protective topcoat produce a velvet hand-feel that is washable, scuff-resistant and ideal for living rooms, master bedrooms and quiet hospitality back-of-house. Surface dries in 1–2 hours and recoats in 4–6 hours, allowing the same applicator to finish a 30 m² feature wall in a single working day. Tintable in production to designer palettes for project quantities.
- Living room and master bedroom feature walls
- Designer apartments and boutique villa interiors
- Hotel corridor and back-of-house walls
- Mid-to-high-end retail dressing rooms and showrooms
Your next step
Bring Velvet Cloud into your project.
Share your finish, quantity and destination. We’ll help with samples, specification and a supply plan.