For Boutique Hotels, Cafés & Restaurants
Coatings that make a hotel feel intentional.
Boutique hotels, design-led cafés and contemporary restaurants are replacing flat paint with mineral-based art coatings. CALMURA supplies the full toolkit — limewash for guest rooms, marmorino for lobbies, microcement for bathrooms.
Why it matters
How CALMURA fits hospitality specification.
In 2026 the most sought-after hospitality interiors are no longer about decoration but about texture and atmosphere. Soho House, Ace Hotel, and a generation of independent hoteliers are specifying mineral coatings precisely because they communicate authenticity, intention, and quiet luxury — without the visual noise of wallpaper or the maintenance burden of natural stone. CALMURA is engineered for this market: zero-VOC for occupied environments, factory-tinted to designer palettes, and shipped with full TDS / SDS / EPD documentation that hospitality procurement teams require.
Atmosphere over decoration
Mineral textures create the soft, lived-in atmosphere that boutique hospitality brands depend on — replacing wallpaper, panels and flat paint.
Occupied-room application
Zero-VOC formulations allow for low-odour application without closing rooms for extended air-out periods.
Compliance built-in
LEED v4, A+ French VOC, EN 71-3 — pre-cleared for the certifications that hospitality procurement requires.
Maintenance-friendly
Microcement bathrooms eliminate grout cleaning. Limewash is touch-up friendly without colour mismatch — both lower long-term housekeeping cost.
Specified Products
What we typically supply for Hospitality.
Series 01 — Mineral
Mineral Limewash
Soft, cloudy matte finish carbonated from pure aged lime.
Series 02 — Stone
Marmorino Venetian Plaster
Polished marble dust and slaked lime — the original Venetian luxury finish.
Series 03 — Concrete
Microcement Pro System
A complete two-component microcement system for floors, walls and wet zones.
Series 04 — Hammam
Tadelakt Natural
Moroccan burnished lime plaster — naturally waterproof, traditionally beautiful.
Application Scenarios
Where each product goes in hospitality interiors.
- Guest room walls and ceilings — Mineral Limewash
- Lobby and lift-core feature walls — Marmorino Venetian
- En-suite bathrooms (full wet zone) — Microcement Pro
- Spa and hammam — Tadelakt Natural
- Restaurant and bar feature walls — Marmorino or Texture Metallic
Case Studies
Where CALMURA has been specified.
Boutique Hotel, Lisbon — 47 keys
Mineral Limewash in soft chalk-white across all guest rooms. Microcement Pro full bathrooms. Tadelakt in spa hammam. Specified by Studio AYM Architecture, completed 2025.
Wellness Resort, Tulum — 28 villas
Tadelakt Natural for outdoor showers and indoor wet zones; Mineral Limewash for villa interiors in Hammam White and Honey. Specified by Coa Studio.
Specifying CALMURA for a hospitality project?
Our project services team supports designers and procurement with sampling, factory tinting and shipping forecasts.